Reclassification of the Sneaker.

Gem of the original American sneaker brands, PF has furthered the union of classic sport and modern fashion for over 70 years. In forward styles and archival reissues, the PF heritage endures in clean-lined design, premium materials and tailored quality.

Patented in 1933, Posture Foundation insole technology set a new standard in sneaker comfort. Its success grew and in 1937 became the basis for the brand name “PF Flyers.” PF elevated the fashion possibilities of the sneaker, in athletics as well as oxfords, boots and heels. Sport styles by PF were icons of the 1950s, renowned for helping you “Run Faster and Jump Higher.” In the first collaboration between a sneaker company and pro player, PF and basketball legend Bob Cousy created a string of classic court designs.

From fashionable court high tops to timeless deck styles, PF has established some of the most influential directions in sneaker design. Crafted in fine leathers and best-in-class textiles for men and women, find style and exceptional comfort from PF now at New Balance Victoria.